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Singapore · Sydney

The operating company behind modern consumer brands.

SIN1.3521°N / 103.8198°E SYD33.8688°S / 151.2093°E +UEN 202628088G +13 Operators · 5 Disciplines · 2 Brands

Why us

Most operators advise from the sidelines. We build inside our brands, the systems, the media, the numbers, and own every outcome.

Quietly hands on.

What we run

Five disciplines.
One roof.

01 / 05

01

Marketing
& Growth

Driving acquisition and lifetime value through data-led marketing.

Acquisition · Retention · LTV

02

Paid
& Performance

Running paid channels across search, social and marketplace advertising.

Search · Social · Marketplace

03

Design
& Development

Building the brand and product experiences that bring ideas to life.

Brand · Product · Web

04

Sales
& Strategy

Setting direction and closing the deals that fund the next stage of growth.

Direction · Partnerships

05

Finance
& Support

Keeping the books tight and the business, and its customers, running smoothly.

Books · Ops · Care
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What we run

Five disciplines. One roof.

01

Marketing & Growth

Driving acquisition and lifetime value through data-led marketing.

02

Paid & Performance Media

Running paid channels across search, social and marketplace advertising.

03

Design & Development

Building the brand and product experiences that bring ideas to life.

04

Sales & Strategy

Setting direction and closing the deals that fund the next stage of growth.

05

Finance & Support

Keeping the books tight and the business, and its customers, running smoothly.

The portfolio

Brands we own and operate.

01 · Premium supplements

Premium sourced, made in-house, powders.

Operated in-house

FON OneFit advanced multi-supplement in use
FON · OneFit Advanced Multi-Supplement

Trusted by

Over 1,000,000 Australians

Made

In-house

Format

Powders

Product flat-lay
In-house product studio · SYD

Care model

GP-led

Signature

Live Keep It Off Score

Focus

Maintenance, not just loss

02 · Weight loss & maintenance

Doctor-led, built to keep it off.

GP-led care · Built in-house

0+

Australians served

0

Operators, hands on

0

Disciplines in-house

0

Cities · SG & SYD

The operators

Thirteen people,
hands on every day.

SIN · SYD
GMT+8 / GMT+10

01Akaash JoshiSenior Strategist
02Arvee AvenaWeb Developer
03Emily BarringtonCreative Director
04Eve SullivanMarketing Coordinator
05Hope ComoderoCustomer Success
06Ivy GayomaTeam Assistant
07Jade SpeightBrand Director
08James VuFinance & Operations Lead
09Josephine FinucaneExecutive Assistant
10Moreece ElchamCo-Founder
11Nik KatehosGoogle Paid
12Pierre-Henry SoriaSenior Full Stack Developer
13Verando FerminSenior Financial Controller
Akaash Joshi

Akaash Joshi

Senior Strategist

Arvee Avena

Arvee Avena

Web Developer

Emily Barrington

Emily Barrington

Creative Director

Eve Sullivan

Eve Sullivan

Marketing Coordinator

Hope Comodero

Hope Comodero

Customer Success

Ivy Gayoma

Ivy Gayoma

Team Assistant

Jade Speight

Jade Speight

Brand Director

James Vu

James Vu

Finance & Operations Lead

Josephine Finucane

Josephine Finucane

Executive Assistant

Moreece Elcham

Moreece Elcham

Co-Founder

Nik Katehos

Nik Katehos

Google Paid

Pierre-Henry Soria

Pierre-Henry Soria

Senior Full Stack Developer

Verando Fermin

Verando Fermin

Senior Financial Controller

How we operate

Three rules. No exceptions.

P.01

Rigour

Decisions made on data and discipline. Every channel measured, every dollar traced.

P.02

Transparency

Partners see what we see: the numbers, the calls, and the reasoning behind both.

P.03

Accountability

We operate inside the business, so outcomes are ours to own, not observations to report.

Singapore HQ

8 Temasek Boulevard, #17-02A
Suntec Tower Three, Singapore 038988

1.3521°N / 103.8198°E

Sydney

Level 25, 56 Pitt St
Sydney NSW 2000, Australia

33.8688°S / 151.2093°E

UEN 202628088G · Response within two business days